Class Action Cases

Yelp, Inc.

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According to the complaint, the Company issued false and/or misleading statements and/or failed to disclose that: (1) Yelp’s transition from a Cost-Per-Thousand-Impressions to a Cost-Per-Click model in FY2016 created a distinct cohort of local advertisers that would reach the end of their contracts during the first part of FY2017; (2) new customers that signed on with Yelp under the Cost-Per-Click pricing model had lower retention rates because the customers did not effectively compete with Yelp’s more established customers; and (3) as a result of the lower retention rates, Yelp was not on track to achieve its financial guidance or results during the Class Period.

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Case has been filed